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i am?

I am a 39-year-old, married to my wonderful spouse, Roy, and a proud mom to our 3.7-year-old son, Ari, a Spiderman fanatic. In November 2021, we made one of our dreams come true by relocating from Tel Aviv to Dublin, which has given us the opportunity to live abroad and experience new cultures.

As a seasoned designer with 12 years of experience, I have spent the past 7 years proudly running my own UX-UI studio, "KOALATY". 
I am passionate about my work and feel fortunate to make a living doing what I love.

I am focused on creating usable and intuitive designs, with a strong emphasis on UX design. With my extensive background in managing my studio and working as a hands-on Product Designer with tech companies and startups, I have developed deep attention to detail and expertise in my field. My creative abilities, excellent communication skills (especially online, when today's times work in text messages, slack, google chat, etc are the most common ways of communicating) and entrepreneurial mindset drive me to turn ideas into live concepts. 

Through self-study, I have honed my skills in WordPress website development, starting with themes and then moving on to builders, My next challenge is to learn complete code.
Here are some of my client's websites

I am self-motivated and love the process of exploration, trial and error, and eventually success. When I set my sights on something and am confident in my abilities, I won't stop until I achieve it. 
This is why I am here for the third time, eager to become a part of Automattic.


As a product designer, I am passionate about creating digital experiences that are not only aesthetically pleasing but also accessible and user-friendly (my favorites are: Happy tools, Pocket casts, and oneday app).

The values and mission of Automattic align with my personal beliefs and I am inspired by the company's commitment to democratizing publishing and commerce. I am particularly drawn to Automattic's dedication to diversity, equity, and inclusion and the efforts to drive change in the tech industry and make the web better place.

I believe, that working in a positive and supportive environment, where differences are valued and ideas can come from anywhere, is crucial for producing my best work. The flexibility of the work schedule and opportunities for collaboration and involvement in discussions across communication channels are also important to me as they allow me to work in a way that suits my best. I am excited about the potential to contribute to Automattic's mission and make a meaningful impact through my work as a product designer.

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